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Instax First

ecommerce website

Instax Mini is the well-known instant camera of Fujifilm company. On my e-commerce website, I chose to present this camera as a creativity tool for kids.

Name it Instax-first.

A student project, created as a part of my studies at createRole - Concept, UI design | 
 2019

BACKGROUND

These days, kids live in a digital world and spend most of their time sitting in front of screens. For this reason, most parents are looking for toys with extra value. Parents want their children to go outside and explore the world, learn new things, and be creative.

Instax-first has it all.

THE GOAL

Strengthen and empower the benefits that Instax-first has for children while retaining the parents a feeling of playfulness, creativity, and learning.

UNDERSTANDING THE USER

While designing an e-commerce website, My main goal is to highlight the product values. In this case, I decided to do it through a language that conveys fun, Childhood, creativity, and learning.

As a mother, I focused on three benefits that parents (users) see as valuable: simple to use, creativity, and learning through playfulness.

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PRODUCT PAGE

Product pages are usually filled with a massive amount of information,
The challenge here was to distill. And organize the information in

a readable manner and avoid overload.

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GO TO MOBILE

While designing the mobile version, I needed to give up the less critical information and highlight the main point by using components such as horizontal scrolling and swipe galleries.

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INSPIRATION

When researching competitor's sites (that offer technological products to children), I noticed that most of them highlight the technical advantages of the product instead of its values. Here are some examples of my inspiration.

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DESIGN DECISION

As a design choice, I decided to highlight the product values through the language of doodling that conveys childishness, fun, and creativity.
I use a rich color pallet and round bold font exactly like the Instax first.

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pink flamingo

strong yellow

Ice

grape purple

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